Have you ever googled yourself and not liked what you saw? Did you know that there is a way to fix that?! There certainly is! Sign yourself up at BrandYourself.com and you can boost at what sites pop up when you google your name. The pages you try to hide won’t be gone forever, but there is a way to get those searches lower into the system where people don’t usually check. BrandYourself has an option of a free profile. In the free option you are able to filter the results to “positive, not me and negative.” Afterwards, the website allows you to “Boost” three websites or pages that you want to be seen when people google your name. They offer a list of ways to improve your search results as well as telling you the order of the searches.
My initial score was a D. This is a poor score but it does not mean that I have a poor reputation on the internet. This occurred because I have a very unique name and there is a popular Italian man that has the same name as me. Most of the search results were about him and my sites showed up a few times. I decided to boost my LinkedIn profile as well as my About.me profile. They offered me suggestions like adding my past positions and well as adding more interests. I now have a perfect score for my LinkedIn profile. If I am active enough on my LinkedIn, it will enhance my visibility on google. On my About.me profile, the website told me to improve by adding my location as well as adding interests. I am now working on getting my profile to be higher on the search list.
Brand Yourself.com is useful for everyone that is seeking jobs as well as students because it allows you to control what future employers see about you!
Making yourself known is essential in the communications world. Using simple tools like about.me is a great way to get your name out there without being “pushy.” You could simply add your link to the bottom of an email or your social media pages including LinkedIn. About.me is a simple profile that allows you to add a short bio, picture, education, interests, jobs, and social media links. Using this is a simple way to brand yourself, look professional and “tech savvy.”
I made my own page by adding a picture and short bio about myself including interests, where I’m from, and my hobbies. I added where I go to school and my major as well as a link that directs the viewer to this blog! The layout of the website was very simple to use and easy to navigate. It restricts you from adding too many interests and hobbies in order for you to keep your profile short and sweet. I then added my Twitter, Instagram, LinkedIn, and WordPress accounts for future visitors to browse.
Here is my profile!
Public Relations professionals, business owners and even corporations have an advantage if they use Tweetdeck!. Tweetdeck allows you to do everything that twitter can do PLUS more. Tweet, favorite, retweet, direct message, reply, manage and monitor all of your twitter accounts! This is a very important tool to use because it allows you to schedule when tweets are posted. Using this feature can save a lot of time and allows the company or organization to be organized which looks great to their followers.
Using my twitter, I set up 5 tweets that I wanted to schedule for the rest of the semester. I incorporated events that I would be attending for my sorority and wished people luck on finals in April. It is important that you remain professional when using any social media to brand yourself or your company because many people use social media as a communication tool. Using hashtags is a great way to get content seen and allows individuals to find posts easier and faster.
Here is a picture of my scheduled tweets!
Don’t forget to follow me!
Personal branding is important to not only advertising students like myself, but to all students and professionals that are interested in furthering their professions. In class, we have been learning about how to make an impact on future employers and individuals that you may work with in the future. Using Adobe InDesign, I was able to come up with a business card that can help people get in contact with me.
Starting off, I wasn’t very familiar with InDesign. I found a great tutorial for beginners which helped me out with the basics. I added a professional picture I had taken and used my favorite color to make it stand out! I didn’t feel the need to make the card too flashy and decided to make it more professional while still having some personal touches.
Take a look!
In my technology in public relations class, I got a chance to learn about SEO and SEM. Search Engine Optimization and Search Engine Marketing go hand in hand to increase viewers on a website. Using Google Ad Words, I was able to find some interesting words that I should use to increase my blogs visibility.
Original 5 Words:
- “Blog”- 1,000,000 global monthly searches
- “Technology”- 301,ooo global monthly searches
- “Student”- 165,000 global monthly searches
- “Advertising”- 135,000 global monthly searches
- “Public Relations”- 90,500 global monthly searches
5 of Googles Suggestions:
- “Technology News”- 74,00 global monthly searches
- “New Technology”- 60,500 global monthly searches
- “Blog Sites”- 40,500 global monthly searches
- “Blogging”- 40,500 global monthly searches
- “Public Relations Agency”- 880 global monthly searches
Examples of how I would incorporate these words into my blog:
- In my technology class, we are learning technology news that may benefit public relations students.
- New technology is being made everyday; which will eventually impact our society.
- Blog sites such as WordPress, Weebly, Tumblr, etc are all examples of free blogs.
- Many public relations professionals use blogging as a way to express their work.
- Public Relations Agencies look for young and fresh individuals to represent them.